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A jewelry card is the printed card a piece of jewellery is mounted on for display and sale — a necklace card with a notch for the chain, an earring card with pierced holes, or a display card for a counter stand. We print jewelry cards at our Wenzhou factory from 100 pcs, with free design and free proofing. Quotes come back within 24 hours, physical samples in 1–3 business days and bulk in 7–15 business days. If you need an earring display card matched to a box, a pouch or a header card, all of it can be produced from the same plant.

What a Jewelry Card Has To Do

A jewelry card is a small piece of card stock doing a structural job, and most design problems come from the structure rather than the print.

The primary job is to hold the piece. A necklace card needs a notch or a slot that grips the chain so it does not slide off in a tray; an earring card needs pierced holes or slots sized to the post or the hook; a bracelet card needs a shape that keeps the loop open. If the card is too thin, the notch tears the first time a customer handles it; if the holes are too small, the posts do not pass; if they are too large, the earrings drop out.

The second job is to carry information in very little space. A jewelry card usually shows the brand, the material, a short product name and a price field. There is rarely room for more, so the type has to be large enough to read at arm’s length and the layout has to leave the top of the card clear for the piece.

The third job is to look like the brand. Jewelry is bought on appearance, and a well-finished card with a foil logo and a soft matte surface lifts a piece far more than a plain paper tag does. The stock and finish choices below are where that decision is made.

Necklace Cards and Earring Cards: Two Different Shapes

Necklace cards

A necklace card is usually a tall rectangle, sometimes with a rounded top or a shaped profile. The chain hangs from a notch or a slot near the top, and the card often folds in half so the chain sits between the two panels. The fold gives the card stiffness and hides the back of the chain.

The key dimension is the notch. It has to be wide enough to pass the chain and tight enough to hold it, and it has to sit so the pendant hangs clear of the bottom edge rather than resting on it. Send us the chain type and the pendant drop and we will set the notch position.

Earring cards

An earring card is usually short and wide, with one or two sets of pierced holes near the top and a printed panel below. Stud earrings sit on the front face; drop earrings need enough clearance behind the card for the post and the butterfly.

The main variables are the hole diameter and the gap between the holes. Too small and the post will not pass or the butterfly will not close; too large and the earrings tilt and can fall forward. Tell us the post gauge or send a sample pair, and we will dimension the holes from that rather than from a default.

Earring display card

An earring display card is the retail version of the same piece — the card plus whatever it stands in, hangs from or clips to. It is often printed on both sides so the back carries the size, the material and any care line. If the card goes on a counter stand, the stand’s slot width is the dimension that matters, so it is worth confirming that before the card is cut.

Display Cards for Retail and Photography

A display card is any card whose main job is presentation rather than packing. It is used on a counter stand, in a glass case, in a lookbook or in product photography, and the requirements differ from a plain packing card.

For retail, the card has to keep its shape after repeated handling. That means a heavier stock or a laminated finish rather than a thin card, and a die-cut shape rather than a straight trim where the piece is meant to hang. For photography, the card is usually designed to disappear: a plain white or off-white panel, a small logo and generous margins, so the jewellery is the only thing that reads.

Because jewelry cards are produced here from 100 pcs, a brand can order a small first run for photography and a launch, then re-run the same artwork in a larger quantity once the shape is confirmed. The dieline does not change between the two runs.

Printing, Foiling and Finishing for Jewelry Cards

Jewelry cards use the same press and finishing options as a small carton, and the finish does most of the brand work because there is so little copy on the card.

Hot foil stamping — gold, silver, red gold or laser silver — is the most common request, usually limited to the logo or the brand line. On a small card a single foil element reads as premium; a large foil field tends to scuff when cards are stacked.

Matte or gloss lamination protects the card from handling marks. Matte and soft-touch finishes are the usual choice for jewellery because they feel better in the hand and hide fingerprints.

UV spot coating adds a gloss contrast against a matte background without a second foil pass, and it is the cheapest way to lift one element.

Embossing raises the logo or a pattern and is read as texture. It is often used on a display card where the front is otherwise plain.

We print on coated paper, kraft, silver card and synthetic stock. Tell us how thick you want the card to feel and we will match a stock to it, rather than quoting a stock and hoping it feels right.

MOQ 100 pcs and How a Jewelry Card Order Runs

Our cards start at 100 pcs; labels start at 1,000 pcs. For a small jewellery brand that threshold is what makes a branded card possible on a first collection.

A first run of 100 cards lets you mount a real piece, photograph it, send it to a stockist and find out whether the notch, the holes and the size are right — without committing to several thousand pieces. Your artwork and die stay on file with us, so a repeat run at a larger quantity changes the unit economics and nothing else.

The sequence for a first order:

1. Send the piece’s dimensions and how it is mounted — chain type, post gauge or bracelet size — plus the quantity.
2. We return a dieline and a quote within 24 hours, including the notch or hole dimensions we recommend.
3. Free design. Send artwork and we place it on the dieline and return a proof. If you have only a logo, we propose one to three layouts, normally within two to three days, and revise until it is right.
4. Physical sample in 1–3 business days, cut and finished, so you can fit a real piece before committing.
5. Bulk production in 7–15 business days after approval, behind four quality gates: incoming material, first article, in-process random sampling and final AQL inspection with defects isolated.
6. Delivery by sea, air or express to the regions we serve. Payment is by T/T with a 30–50% deposit.

FAQ

What is the difference between a jewelry card, a necklace card and an earring card?
They are the same product in different shapes. A necklace card is tall, with a notch or slot for the chain; an earring card is short and wide, with pierced holes for the posts. Both are jewelry cards.

Can you make an earring display card that fits my stand?
Yes. Send the slot width of the stand and the post gauge of the earrings, and we will dimension the die-cut shape and the holes to match.

What is the minimum order for display cards?
100 pcs. Cards, boxes and plastic trays all start at 100 pcs; labels start at 1,000 pcs. Samples are separate and take 1–3 business days.

Can the card be printed on both sides?
Yes. Retail cards are usually printed front and back so the reverse can carry the material, the size and any care line.

Can you add a foil logo to the card?
Yes. Hot foil stamping in gold, silver, red gold or laser silver is a standard request, and matte or gloss lamination, UV spot coating and embossing are also available.

What do you need from me to quote?
The piece being mounted, how it is mounted, the card size you have in mind and the quantity. Artwork is helpful but not required to start.

Start a jewelry card project — send the piece, the mounting method and your target quantity, and you will have a dieline and a price within 24 hours. Free design and free proofing; cards from 100 pcs; samples in 1–3 business days.